Introducing

Fierce Females

Fierce Female Interview No. 25: Flick Palmateer, Fierce Australian professional surfer & artist

Fierce Female Interview No. 25: Flick Palmateer, Fierce Australian professional surfer & artist

• • • Flick Palmateer, an Australian artist and professional surfer, combines her two passions in her latest project “Skin Deep”. From Margaret River, Flick spoke about her childhood as...
February 22, 2021

Take it Slow this Holiday Season

On the day after Thanksgiving, the world transforms into a consumption machine to celebrate Black Friday. Prices are slashed, lines form at dawn, and people pull out their wallets to...
November 06, 2020

Go SLO, Live Luxe

Imagine a white sandy beach with turquoise waters lapping at the shoreline. Calm waters protected by a coral reef, ready to dive deep into and explore all that the underwater world has to offer... Clean waves breaking on the reef, the ultimate fusion of natures playground.
September 01, 2020

Go SLO, Live Creative

As advocates for a clean and healthy ocean, we see the important role that marine photography has played to raise awareness of key ocean-related issues. Online platforms have enabled underwater creatives to shine a light on the beauty and wonder of the sea. We spoke to Hannah Prewitt, a freelance photographer and surfer based on the Sunshine Coast of Queensland, Australia, we asked about her journey and inspiration to start underwater photography.
August 13, 2020

Go SLO, Live Minimal

In this busy and hectic world, we live in. Traditional fashion models tend to encourage fast consumerism driven by surface level, seasonal trends, and consumers shopping based on ‘want over need’ is seen to be apparent.   We want to share how we Go SLO, Live Minimally, buying better, not more. We wanted to share an interview with our CEO and founder, Janaya, on how her guidance and inspiration on living minimally, and how SLO active is driving change and raising awareness on the environmental impact of fashion.
July 30, 2020

Go SLO, Live Conscious

Living consciously is about taking control of our life, about making intentional and deliberate decisions, about having a life that we want rather than settling for the one that befalls us. When we do this, we have the capacity to make the world a better place. This week, during Plastic Free July and in the middle of a global pandemic, we look to ways of which to live consciously in our day to day lives.
July 07, 2020

Go SLO, Live Fierce

Being Fierce, strong, and fearless are traits we celebrate and endorse. Activism comes in many different forms and is often made up of daily habits. A significant aspect of our ethos at SLO is female empowerment and telling the stories of fierce females to inspire you. Therefore, in part two of our Go SLO Lifestyle series, we focus on living Fierce! 
June 26, 2020

Go SLO, Live Active

Happy International Surfing Day! Being Active is a crucial part of our brand DNA. The word “active” in our name means activism for the ocean, looking after People and Planet. The SLO lifestyle is for the active woman – both physically and protecting the ocean.
June 20, 2020