Welcome to the SLO active’s privacy notice.


SLO active respects your privacy and is committed to protecting your personal data. This privacy notice will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.

The SLOACTIVE.COM website, mobile app and any other means of collecting personal data are controlled by SLO active (owned by ULA Ltd), referred to as “we”, “us” or “our” throughout this Privacy Policy.

We are the primary data controller for the purposes of this website and our registered office is 261a City Road, London EC1V 1AH.

It is important that you read this Privacy Policy together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This Privacy Policy supplements the other notices and is not intended to override them.

We may amend this Privacy Policy at any time by posting the amended terms herein. All amended terms automatically take effect 30 days after they are posted. We will announce any material changes and their rationale to this Privacy Policy through email.


What’s Involved?

This Privacy Policy describes our collection, use, disclosure, retention, and protection of your personal data. It applies to any SLOACTIVE.COM web or mobile view where this Privacy Policy appears.

By navigating to a SLOACTIVE.COM website or mobile view, by transacting and by registering an account, you are agreeing to the terms of this Privacy Policy.

SLO active (owned by Ula Ltd) is the data controller of your personal data and is responsible for the collection, use, disclosure, retention and protection of your personal information in accordance with the General Data Protection Regulation.

You may provide personal data whilst you are in contact with us. Personal data is information that can be used to identify or contact you. You do not have to provide the personal data that we request, however, if you choose not to, we may not be able to provide you with the products and services that you have requested.

SLO active (owned by Ula Ltd) may transfer your personal information outside of the European Economic Area to authorised third parties. Where we use third party service providers based outside of the European Economic Area, we may use specific contracts approved by the European Commission which give personal data the same protection it has in Europe.

Where we use third party service providers based in the US, we may transfer data to them if they are part of the Privacy Shield which requires them to provide similar protection to personal data shared between Europe and the US.


Collection and Cookies

We collect, process and retain personal information from you and any devices you may use when you navigate to a SLOACTIVE.COM web or mobile view, by transacting, by registering an account and otherwise interacting with us. Cookies can be a bit confusing, so we’ll try and keep it simple. Cookies can be used as a kind of ID card for an online customer. Basically, they let our website know when someone comes back to us, and therefore allows us to display the most relevant information for that customer. They also make it easier and faster for users to interact with our website.

Without cookies, filling up a basket or remembering the specifics of someone’s details or preferences would be monumentally difficult. We use cookies to make it as easy as possible for you to move around the website, shop for the gear you need and add items to your basket, without you having to log in every time you click.What cookies are not is a longer list than what they are.

We use cookies, web beacons and similar technologies to collect information about the pages you view, the links you click and other actions you take on our Services, within our advertising or email content.

Cookies are not computer programs so they can’t read information stored on your computer. They can’t be hijacked to spread viruses either, so they can’t hack you or get your email details.

Cookies can only ever contain and transfer information to our website that you the user have disclosed. Not happy with that arrangement? You can turn off your cookies any time using your browser’s settings but bear in mind that this means you won’t be able to shop on our website, as a lot of the functionality is supported by cookies. Remember that cookies are specific to the computer you are using and if you access any site with another device, the settings on that device will be the ones that are applied.

When you land on the SLO ACTIVE website, the cookies you’ll get will come directly from us or from one of our business partners. We know cookies can be a bit complicated so if you still feel like you need to learn more you can find out how to manage cookies in Safari and in Google Chrome.

Cookies are text files stored on your computer when you visit web pages.

To make full use of the online shopping and personalised features on SLOACTIVE.COM, your computer, tablet or mobile phone will need to accept cookies, as we can only provide you with certain personalised features of this website by using them.


Third-party Cookies Used for Retargeting

We have relationships with carefully selected third parties who may also set cookies during your visit to be used for remarketing purposes – in other words, to show you different products and services based on what you appear to be interested in.

This type of advertising is designed to provide you with a selection of products based on what you’re viewing on SLOACTIVE.COM, which are presented to you by our business partners when you visit other selected websites.

The adverts may highlight products you’ve viewed, alternative styles and colours, as well as products from other categories deemed relevant to your browsing history. The technology behind these adverts is based on cookies.


Cookies and Social Media Tools

If you ‘share’ SLOACTIVE.COM content with friends through social networks – such as Facebook, Pinterest, and Twitter – you may be sent cookies from these websites. SLOACTIVE.COM doesn’t control the settings of these cookies and is not responsible for how these cookies work.


Managing Cookies

Most web browsers have cookies enabled; should you need to turn them on, see managing cookies below for help.

If you’d prefer to restrict, block or delete cookies from SLOACTIVE.COM, or any other website, you can use your browser to do this. Each browser is different, so check the Help menu of your particular browser (or your mobile phone’s handset manual) to learn how to change your cookie preferences.

Managing your settings will differ depending on the type and version of web browser you use. The instructions below apply to Microsoft Windows, with the exception of Safari, which is only for Mac, and may vary in different devices.



We use the personal information we collect to: provide and improve our services, provide you with a personalised experience on our sites, contact you about your account, provide you customer service, provide you with personalised advertising and marketing, and detect, prevent, mitigate and investigate fraudulent or illegal activities.

We process personal data for purchases, payments, customer support and fulfilment to enable us to perform our contract with you; where your contact details and transactional information are processed.


We process personal data relating to your interaction (transactions, site visits) with SLOACTIVE.COM to enable us to personalise your experience with SLOACTIVE.COM.

This processing constitutes profiling under the GDPR and we process your personal data in this way as it is in our legitimate interest to offer you a personalised experience on our sites and to provide you with personalised advertising and marketing.

We retain your personal information as long as it is necessary and relevant to our operations. In addition, we may retain personal information from closed accounts to comply with legal requirements, prevent fraud and resolve disputes.

Where a legal requirement obliges the retention of personal data for a specific minimum period, we will retain data for at least that period.

When we determine the maximum retention duration of any personal data we hold we do so with regard to our legitimate interests to retain data, our obligation under GDPR to minimise data we hold with what we do hold as personal data being kept proportionate; the nature, and sensitivity of the personal data and the potential risk of harm from unauthorised use or disclosure of your personal data.


We use and retain your personal information to provide, improve and personalise our service to:

1. Offer site content that includes items and services that you may like and to keep track of your basket
2. Customise, measure and improve our services
3. Hold views between web and mobile sites, deep linking and device linking
4. Provide other services requested by you as described when we collect the information


Where we have the right to do so, we shall use and retain your personal information to personalise communications, to contact you, either via email, telephone, social media, text messages or postal mail in order to inform you of account activity, delivery fulfilment, and marketing related activity.

We use and retain your personal information to prevent, detect, mitigate and investigate fraudulent or illegal activities. This will involve the machine learning based statistical analysis which permits the identification of buying patterns which allow us to further personalise your experience.

We retain your personal information as long as it is necessary and relevant to our operations. In addition, we may retain personal information from closed accounts to comply with legal requirements, prevent fraud and resolve disputes.

After it is no longer necessary for us to retain your personal information, we dispose of it securely according to our data retention and deletion policies.


Your Rights

The General Data Protection Regulation provides for rights of access, modification, and deletion of your personal information. Please contact info@sloactive.com to do so.


Managing Preferences

You can control how we send personalised marketing, by channel and by frequency, from the Manage Preferences section of a registered account.

Accessing Manage Preferences allows you to control how we communicate with you. If you do not wish to receive marketing communications from us, you can unsubscribe from the link in the email you received, or by changing your Marketing Preferences.


Disclosure and Security

We may disclose your personal information to legal entities within the SLOACTIVE.COM group of undertakings, and to third authorised third parties. We do not disclose your personal information to third parties for marketing purposes.

We protect your information using measures that reduce the risks of loss, misuse, unauthorised access, disclosure, and alteration. We minimise the amount of personal information we disclose to what is directly relevant and necessary to accomplish the specified purpose.


In so doing we may disclose your personal information to authorised third party service providers who help us to provide our services such as:

1. Payment providers to facilitate purchases

2. Fulfilment providers to facilitate order management, packaging, and delivery

3. Marketing and advertising providers in order to personalise your experience

We do not disclose your personal information to third parties for marketing purposes.


Where legally compelling grounds exist, we may also disclose your personal information to governmental and law enforcement agencies, and otherwise in the defence of legal claims.


We protect your information using measures that reduce the risks of loss, misuse, unauthorised access, disclosure, and alteration. We require all third parties to respect the security of your personal data and to treat it in accordance with the law.

We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

If we were to be acquired by another company, we may share information with them and we will require that company to agree to follow this Privacy Policy with respect to your personal information.



If you have a question about this Privacy Policy, please contact info@sloactive.com or SLO active (owned by ULA Ltd),

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the data protection supervisory authority in the UK (www.ico.org.uk).

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.