This single thought was the inspiration behind starting the SLO.
Our oceans are in crisis because of humans’ mindless over consumption and a ‘disposable’ mentality. The consequences of mass production on the environment and people has defined how SLO active is as a brand. Prompting the question: what do we stand for? SLO active is a lifestyle brand. We’re a community of active women who love being in the ocean and care about its conservation. We focus on oceanwear and activism, with giving back to the ocean right at the heart of the business.
SLO exists to clean and protect our oceans.
Single-use plastic is the main contributor to plastic pollution, which impacts our oceans and every natural system on Earth. A million plastic bottles are bought around the world every minute and the number will jump another 20% by 2021. In addition, microfibres from clothing and textiles are a key source of microplastics in our oceans and have been found in many different ecosystems, including freshwater systems, ocean waters, ocean sediments, and beaches around the world, indicating it is a worldwide problem that is likely growing. We’ve made it our mission to join the fight against plastic pollution.
Our founder, Janaya Wilkins, grew up in New Zealand around surfing and exploring the endless stretches of beaches. Janaya has loved the ocean since before she could walk, and from a young age, developed deep concerns for marine conservation.
With a love of scuba diving, free diving, and paddleboarding, Janaya has spent most of her years in a bikini. Always on the lookout for beautifully made, feminine, well-cut swimwear, Janaya started sketching her designs in her teen years – and they have finally come to life.
SLO is inspired by the Slow Movement. Taking time to be in the moment and being conscious of our environment. By slowing down from our fast moving consumer habits, we can help the fight against plastic pollution and many other issues facing our planet. We believe the environmental crisis has reached a critical tipping point: the globalised mass production of goods and fast fashion (the second most polluting industry behind oil, which is what plastic is made from), has dark consequences on the environment and workers in the supply chain. Once we are aware of the consequences we have a choice. Slow fashion is the only way forward.
Purchase with purpose.
The word “active” in our name is there for a reason: it goes beyond the keyboard. Activism for the ocean. For the active woman – both in the ocean and for the ocean. Who is active on land, in her community, and active for the environment.
The ocean is the place where she feels ultimate freedom. The place where her heart beats faster and her mind is still.
Knowing that it doesn’t stop when she leaves the beach, she is actively involved in her community to help protect and conserve mother ocean.
She is active in helping to address environmental issues, whether that is raising awareness or making better choices as a consumer.