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Our Ethos

SLO is a Lifestyle.

 

The SLO brand was founded on the ethos that our choices have an impact. Every consumer decision you make is a vote for the kind of world you want to live in.

 

The fashion industry is the second biggest global polluter, after oil. The oil industry heavily benefits from the fashion industry at every point of the supply chain. It’s a self-perpetuating cycle that needs to be broken. Globally, there is not enough being done in the fashion industry to stop the pollution of our air, land, and sea.

 

We are not big on the traditional fashion model that tends to encourage fast consumerism driven by surface level, seasonal trends – the very cause of our worldwide environmental crisis. Our designs are timeless, feminine and functional and are designed to last for years. Any future collections will be driven by innovation, at the cutting edge of new, sustainable textiles, methods of processing and design. Our goal is to be 100% carbon neutral by 2021.

 

As advocates for clean, healthy oceans, we strive to minimise environmental footprint throughout our entire production and supply chain, from the Earth to Ocean. Why? Because the ocean is the lifeblood of this world. Ecosystems both underwater and on the land rely on the ocean. Without it, we simply would not exist. 

 

Our impact objectives start from the Earth – where our products come from – and continue to the Ocean, where our products exist to protect. These objectives are derived from two UN Sustainable Development Goals:

  1. Sustainable and Responsible Consumption [UN SDG 12]
  2. Life Below Water [UN SDG 14]

 

Our product lifecycle was carefully thought out and mindfully put in place. Everything from growing raw textile fibres and making the materials, to dyeing, manufacturing, packaging, moving the garments, to garment care, and end of life. We are dedicated to making conscious decisions for a better world where earth, ocean and people are treated well. 

 

Sustainable Practices

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