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Earth to Ocean



Giving back to the ocean is at the heart of everything we do. It’s our way of expressing gratitude. We operate on a 3-year focus model since there are so many aspects of ocean conservation that need to be addressed. Our current focus is on combating plastic pollution. Our EARTH TO OCEAN model is simple:


1 MONEY – you buy, we give. Every piece that you buy, we will donate to one of our ocean charity partners of your choice (listed below). Every year as a minimum, we donate 3% of our revenue (not just profits) to our partner charities – we plan to increase this to 5% within 5 years. On a daily basis, we’re going much bigger than that, with an aim to build campaign-based giving with our partner charities on top of our baseline model, shifting our focus solely to our cause once we have launched the Clean Lines collection.


2 TIME – we dedicate most of our time to our cause, whether that be through our awareness campaigns, challenges for change, or getting involved with our charity partner initiatives, our purpose-driven culture is the force that drives us. We’re excited about building on the groundswell against plastic pollution, over-consumption and fast fashion.


3 ACTION – the word ‘active‘ in our name represents what we have done and what we plan to do. Our ongoing efforts to drive action go beyond the beach and the keyboard. We are often on, in, and under the water working with like-minded folk cleaning the sea, beaches, running awareness events and lobbying governments.

Why do we need to clean up and protect our ocean?


The ocean is the lifeblood of the Earth. The planet, when seen from space is blue, not green from land or white from ice. Blue because we are an Ocean planet. 70% of Earth’s Oxygen is produced by the ocean. Without it, we simply would not exist. Ecosystems both underwater and on the land rely on the ocean. It’s estimated that there are 5.25 trillion plastic particles currently floating around in the world’s oceans. A study published in 2017 estimated between 1.15 to 2.41 million tonnes of plastic enters the oceans just via rivers annually, with peak months being between May and October. Our land-based daily lifestyle as consumers is the main cause of Plastic Pollution in the ocean, negatively impacting marine, terrestrial, freshwater and ecosystems, and the organisms that live in these habitats. This needs to stop.

How it Works

Money raised through our EARTH TO OCEAN® scheme helps to protect our oceans with a multi-prong approach under the simple concept: ‘You Buy, We Give’.

When you buy a piece from our Clean Lines collection, we will donate to one of our ocean charity partners of your choice. It’s as easy as selecting your size, but makes more of an impact! Below are the charities that we are partnering with…

Early on, we identified the need for collaboration between all of the amazing initiatives out there. We want to empower from the bottom and put pressure on the top. But we can’t do this alone. We need your help to build the groundswell for a cleaner, healthier ocean.

You Buy, We Give

Join the community and help us on our journey.