SMALL RIPPLES MAKE BIG WAVES
Giving back to the ocean is at the heart of everything we do. It’s our way of expressing gratitude. We operate on a 3-year focus model since there are so many aspects of ocean conservation that need to be addressed. Our current focus is on combating plastic pollution. Our EARTH TO OCEAN model is simple:
1 MONEY – you buy, we give. Every piece that you buy, we will donate to one of our ocean charity partners of your choice (listed below). Every year as a minimum, we donate 3% of our revenue (not just profits) to our partner charities – we plan to increase this to 5% within 5 years. On a daily basis, we’re going much bigger than that, with an aim to build campaign-based giving with our partner charities on top of our baseline model, shifting our focus solely to our cause once we have launched the Clean Lines collection.
2 TIME – we dedicate most of our time to our cause, whether that be through our awareness campaigns, challenges for change, or getting involved with our charity partner initiatives, our purpose-driven culture is the force that drives us. We’re excited about building on the groundswell against plastic pollution, over-consumption and fast fashion.
3 ACTION – the word ‘active‘ in our name represents what we have done and what we plan to do. Our ongoing efforts to drive action go beyond the beach and the keyboard. We are often on, in, and under the water working with like-minded folk cleaning the sea, beaches, running awareness events and lobbying governments.